https://mckinseycarroll.com mckinsey carroll portfolio Fri, 12 Nov 2021 00:59:49 +0000 https://mckinseycarroll.com en https://mckinseycarroll.com/Home Fri, 12 Nov 2021 00:59:49 +0000 mckinsey carroll portfolio https://mckinseycarroll.com/Home <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/cb038f104ca55cf1bbbf7383c8929badf9ad7a6dcaf0e4e3fde58c4012c35c9f/Artboard--31.png" data-mid="187561706" border="0" src="https://freight.cargo.site/w/1000/i/cb038f104ca55cf1bbbf7383c8929badf9ad7a6dcaf0e4e3fde58c4012c35c9f/Artboard--31.png" /> For Art’s Sake senior design thesis an interactive workbook which discusses the prevalence of insecurity, imposter syndrome and similar mental health struggles in creatives, and the ways in which these experiences or tendencies can inhibit us and stifle our creativity. <img width="3853" height="2885" width_o="3853" height_o="2885" data-src="https://freight.cargo.site/t/original/i/8b7b873ca804ccfb2221498e98ca53c0c5e08884331ec8fe6e4734aec658299b/Group-34.png" data-mid="179250968" border="0" src="https://freight.cargo.site/w/1000/i/8b7b873ca804ccfb2221498e98ca53c0c5e08884331ec8fe6e4734aec658299b/Group-34.png" /> <img width="1549" height="406" width_o="1549" height_o="406" data-src="https://freight.cargo.site/t/original/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" data-mid="181874378" border="0" src="https://freight.cargo.site/w/1000/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" /> Lemongrass Thai In this redesign, I aimed to create a brand that was trendy but still remained authentic, as well as friendly, clever, and fun. <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/58751297e2b7947fa34b573ebaaf052b2fc21a2d66a17c3a93cf5105d6876937/Artboard--9.png" data-mid="181689268" border="0" src="https://freight.cargo.site/w/1000/i/58751297e2b7947fa34b573ebaaf052b2fc21a2d66a17c3a93cf5105d6876937/Artboard--9.png" /> <img width="1549" height="406" width_o="1549" height_o="406" data-src="https://freight.cargo.site/t/original/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" data-mid="181874378" border="0" src="https://freight.cargo.site/w/1000/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" /> uddr ice cream full branding project for an eclectic, non-dairy ice cream parlor in New York (original concept) <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/b1cc83a9e350e98ba5f46b0686a34030d42fef238444918be4b488c3de8df662/Artboard--16.png" data-mid="179766893" border="0" src="https://freight.cargo.site/w/1000/i/b1cc83a9e350e98ba5f46b0686a34030d42fef238444918be4b488c3de8df662/Artboard--16.png" /> portland olympics olympic design system proposal displays a fun, cohesive concept including a logo, iconography, and practical applications suited for a global audience. <img width="1104" height="1102" width_o="1104" height_o="1102" data-src="https://freight.cargo.site/t/original/i/0a845f427794a050d528cca625a00f4520d364ee1c7bbd263037c3334bbb56ad/Screen-Shot-2022-03-29-at-2.26.31-AM.png" data-mid="187558558" border="0" src="https://freight.cargo.site/w/1000/i/0a845f427794a050d528cca625a00f4520d364ee1c7bbd263037c3334bbb56ad/Screen-Shot-2022-03-29-at-2.26.31-AM.png" /> <img width="1110" height="1106" width_o="1110" height_o="1106" data-src="https://freight.cargo.site/t/original/i/3bd45e27be751b1ed5eb8ad39750114ccfe8c29678517a369df192d1485fc9d6/Screen-Shot-2022-03-29-at-2.26.42-AM.png" data-mid="187558559" border="0" src="https://freight.cargo.site/w/1000/i/3bd45e27be751b1ed5eb8ad39750114ccfe8c29678517a369df192d1485fc9d6/Screen-Shot-2022-03-29-at-2.26.42-AM.png" /> Bad2Worse Type-Based Apparel Design. Asked to design a contemporary, type-focused apparel design, I created my original brand concept "Bad 2 Worse", aiming to convey the sarcastic optimism of today’s youth. <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/674af6df32ca04d4a8fcd25edd80691aa40faace8730bb7a84f18c721ada4482/double.png" data-mid="181870280" border="0" src="https://freight.cargo.site/w/1000/i/674af6df32ca04d4a8fcd25edd80691aa40faace8730bb7a84f18c721ada4482/double.png" /> <img width="1549" height="406" width_o="1549" height_o="406" data-src="https://freight.cargo.site/t/original/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" data-mid="181874378" border="0" src="https://freight.cargo.site/w/1000/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" /> the double dimple&nbsp; Logo development for a boutique gift shop in Raleigh, NC. <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/92cef3dc70f0cb6e2b4d14792efeaac4d71e0e758b3ddd92bd7a2ebb1402ec81/Artboard--28.png" data-mid="181872309" border="0" src="https://freight.cargo.site/w/1000/i/92cef3dc70f0cb6e2b4d14792efeaac4d71e0e758b3ddd92bd7a2ebb1402ec81/Artboard--28.png" /> <img width="1549" height="406" width_o="1549" height_o="406" data-src="https://freight.cargo.site/t/original/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" data-mid="181874378" border="0" src="https://freight.cargo.site/w/1000/i/d6638666a59515a8f934e95feaec580b07e49e4110896cff6b6e0e20179a1945/Group-95.png" /> dd’s mocktailsbranding this mocktail concept is aimed for anyone who wants to have fun, sans-alcohol. <img width="3760" height="2139" width_o="3760" height_o="2139" data-src="https://freight.cargo.site/t/original/i/40ffea2cb46e2568938b1bd8ebe9d777df422dbdcb8afeacb6c5218a3833352d/Artboard--18.png" data-mid="187559638" border="0" src="https://freight.cargo.site/w/1000/i/40ffea2cb46e2568938b1bd8ebe9d777df422dbdcb8afeacb6c5218a3833352d/Artboard--18.png" /> understanding homelessness podcast artworkillustration, design As part of my work with the Homelessness Research and Action Collaborative at Portland State University, I designed the cover art for the center’s podcast.